Rapid development of pet e-commerce online platforms

2023-01-18

Traditional pet sales channels include pet hospitals, pet supermarkets and pet shops. With the development of Internet e-commerce platforms, online sales have also become a new sales breakthrough for the domestic pet food industry. The development of e-commerce platforms has broadened the channels for domestic pet food sales, changing the traditional sales model and greatly boosting the sales of domestic pet food. Influenced by the New Crown Pneumonia epidemic and the normalisation of the epidemic, more people will give priority to buying from e-commerce platforms when shopping.

The rapid development phase of the domestic pet industry and the development phase of e-commerce basically overlap. According to pet food data, the rapid development of the domestic pet market began in 2013, which also coincided with the rapid development of e-commerce channels. Compared to the imperfection and high cost of offline channels, e-commerce platforms provide a good development channel for domestic pet brands. Therefore, the use of e-commerce platforms to promote domestic pet food will be a key focus for the future development of the domestic pet food industry.