Domestic pet food market development

2023-01-03

As people's quality of life continues to improve, keeping pets has become an option for more and more urbanites, with pet dogs and cats accounting for up to 55% and 60% of the population in first-tier cities and new first-tier cities respectively. The relationship between pets and their owners has also changed dramatically in China's urban and rural households, with more and more people using their pets as their emotional support. As China enters an ageing society, more elderly people are turning to pets as a means of spiritual support, and increased social pressure has led to more working people using pets as a means of releasing stress.

Since the epidemic, people's attitudes towards pet ownership have also changed. With more and more attention being paid to pet health, consumers are becoming more concerned about the quality and safety of pet food, and the scenario where leftovers are used as pet food will gradually be replaced by standardised pet food. The domestic pet food industry is currently developing rapidly, but is still a late starter compared to the international market.

According to a survey, in 2020 the pet penetration rate in countries such as the US, Australia and Canada will be 50%, and in countries such as the UK, Germany and Japan the pet penetration rate will be above 25%, while in China the pet penetration rate is only 22%. This shows that the Chinese pet market has great potential for development.